Hi there! Thanks for stopping by.

A little about me

I’m a senior-level UX designer with seven years of experience creating and growing websites and products for digital businesses. I’m currently the UX design and front-end development lead for barre3, a fitness brand.

Experience

barre3 | UX Designer | March 2015-Current

barre3 hired me to lead the redesign of their website, including an online workouts subscription service, a shop, and a blog. After a successful launch, I’ve continued to develop new products and refine the user experience across their entire digital platform. I’m currently developing the UX for their upcoming iOS app.

Responsibilities

Conceptualize and develop new products and features

Wireframe, prototype, and design responsive web content

Lead front-end and collaborate with back-end developers

Conduct user interviews and run surveys and CRO tests

Lead art direction and styling of photo and video shoots

Manage juniors and supervise projects with contractors

Accomplishments

Designed a subscription that tripled our MRR in a year

Led the redesign and rebranding for barre3’s website

Built all user-facing features with clean, reusable code

Used insights to increase user acquisition and retention

Used imagery and video to optimize our sales funnel

Helped grow a team of two members to nine in two years

eLocal | Web Designer | 2011-2015

I started out with eLocal as a college intern, designing and illustrating infographics. My role grew into a full-time web design job, and quickly expanded into UX design and front-end development. Along the way I improved conversion rates on key portions of their website, such as a 22% decrease in page abandonment from a single submission form revision. My last project for eLocal was a comprehensive rebranding.

Freelance Design | 2010-2017

I’ve produced a diverse range of products, including websites, logos, invitations, infographics, and illustrations. My clients have included FirstJob, Authorize.Net, and Starcycle, but I specialize in creating personal and small business websites.

Education

Seattle Pacific University | Bachelor of Arts | 2007-2011

Visual Communications major, Art History minor

Graduated magna cum laude, recipient of Arts and Trustee’s Scholarships

Skills

Design | Software | Programming

User Research

Wireframing

Prototyping

Responsive Design

Art Direction

eCommerce

Various CMS

CRO Testing

Sketch / InVision

Adobe Suite

Version Control

Agile Methodology

QA Testing

HTML5 / CSS3

Javascript

(working knowledge)

References

View my LinkedIn recommendations.