I’m a one-stop shop for beautiful, thoughtful, and inventive digital products.
I specialize in strategic design for small companies—I love exploring and optimizing every facet of a brand. With a proven knowledge of creative strategy grounded in user research, my role is to synthesize numerous objectives into cohesive, beautiful, and high-performing products. Learn more in my resume.
I meet with stakeholders and users, translating business objectives and user needs into workable criteria for the product.
Through a combination of user interviews and surveys to targeted groups, I reconcile multiple objectives into cohesive ideas.
I whiteboard ideas with stakeholders, then translate them into wireframes and prototypes for internal review.
By showing protoypes to users, I validate my ideas and decide which features will make it into the MVP (Minimum Viable Product).
I work with back-end developers to make the product function as expected, then finalize the design in front-end code.
After the MVP launches, I develop a plan for CRO (conversion rate optimization) testing + a blueprint for future enhancements.
Sarah is a truly unique talent who can thoughtfully collaborate in a brainstorm session, come up with a context-appropriate solution and see it through implementation. Her ability to wear so many hats makes her indispensable on our small development team and her ability to work effectively across departments makes her indispensable to our entire organization.
Four years ago, we brought Sarah on full-time after being thoroughly impressed by her work as a design intern. Sarah goes above and beyond to make a project the best it can be. She’s a pleasure to work with throughout the design process and we can always count on an impressive end product.
Bottom line: Sarah adds tremendous value and we're proud to have her on board.
Sarah has jumped in countless times on last-minute projects and has always handled the stress very well. She always meets deadlines, and has been very flexible with last minute changes in copy or design. I highly recommend working with Sarah as she’s responsive, flexible, and implements feedback quickly.
Sarah’s work is exceptional...she delivers professional yet creative products that mesh well with our brand.