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I’m a Senior Product Designer with nine years of experience at start-ups, both large and small. I'm currently shaping the future of sustainable fashion through my work at thredUP.
Experience
I’ve led major product design initiatives across all of thredUP’s platforms, including iOS and Android apps, and collaborated extensively with the engineering, marketing, supply, growth, and retention teams.
Responsibilities
Lead product design of the supplier side of the business
Lead product design of thredUP's stylist subscription boxes
Advance process improvements across the product org
Develop key elements of the product for thredUP's rebrand
Build out the team's interviewing and CRO testing systems
Manage interns and mentor junior product designers
Accomplishments
Created designs that reduced supplier CS contacts by 46%
Redesigned a style quiz, increasing conversions by 35%
Defined and improved workflow and collaborations
Created large potions of the current thredUP style guide
Managed a rapid testing platform, yielding key insights
Earned glowing feedback for improving intern experiences
After leading the redesign of barre's website, including an online workouts subscription service, a shop, and a blog, I continued to develop new products and refine the user experience across their website and iOS app.
Responsibilities
Conceptualize and develop new products and features
Research, wireframe, prototype, and design digital content
Lead front end and collaborate with back end engineers
Conduct user interviews and run surveys and CRO tests
Lead art direction and styling of photo and video shoots
Manage juniors and supervise projects with contractors
Accomplishments
Designed a subscription that tripled our MRR in a year
Led the redesign and rebranding of barre3’s website
Built and QAed the entire front end of barre's website
Led testing efforts to increase acquisition and retention
Created assets that helped optimize our sales funnel
Helped grow a team of two members to nine in two years
After starting with eLocal as a college intern, my role grew into a full-time job. I was quickly included in product design and front-end development and eventually ran all CRO testing across eLocal’s website.
Education
Visual Communications major, Art History minor. I graduated magna cum laude and was the recipient of Arts and Trustee’s Scholarships.
Skills
Product Design
User Research
Wireframing
Prototyping
Accessibility
iOS / Android
Visual Design
Art Direction
Illustration
Branding
Tools & Languages
Figma / Sketch
Adobe CC
Shopify / Wordpress
VWO / Optimizely
HTML / CSS