barre3 Online Campaign

Concept | Art Direction | Styling



Project Details

Type: Video / Photo

Client: barre3

Date: 5 May 2016

About the Project

When barre3 revamped its online workout subscription service, I was tasked with updating the accompanying sales collateral. It's hard to make really compelling online workouts imagery (it often ends up looking a bit sad!), so my solution was to focus our efforts on a background video for the landing page. The format shows off our product in a dynamic and exciting way that can't be captured by static images alone. I filmed three scenarios that highlighted the versatility of our product, with the concept of workouts for anyone, that can be done anytime and anywhere.

I selected a jewel-toned color story to add vibrancy and energy to the campaign. For wardrobe, I chose pieces that were of-the-moment, but not so trendy that the campaign would quickly become dated.

barre3 Online Campaign

The choreography of the video was all-important, because I wanted each move to lead seamlessly into the next from scene to scene. I made a detailed storyboard with suggested camera angles and movements, alternate postures, and other notes.

barre3 Online Campaign

We also brought in a photographer to take supplementary shots. There wasn't enough time in the budget to shoot separately, so the photographer gamely wove around the videographer to capture whatever she could.

barre3 Online Campaign

Fun fact: this is my apartment!

barre3 Online Campaign

Outdoor shoots in Portland are always touch and go, so we crossed our fingers that the weather would hold. Luckily it only sprinkled a bit—nothing that a little Phtoshop couldn't fix!

barre3 Online Campaign