B3 Magazine

Design | Code

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Project Details

Type: Blog Theme

Client: barre3

Date: 10 September 2016

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About the Project

After I completed the redesign of barre3's main website, I updated their old blog to match the new aesthetic. I worked collaboratively with an outside agency in building a custom theme according to my wireframes; they completed the bulk of the coding work, and I was able to focus exclusively on the wireframes and the finishing stylistic touches.

The team wanted a simple, flexible theme that showcased their content and meshed well with the look of the rest of the website. I also wanted to optimize the layout for browsing content and displaying internal ads.

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Because I was working with an outside agency, my wireframes had to be more solid than they usually are when working on an internal project. I ended up doing only one revision on my intitial ideas.

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The final product shows how I executed my goal of decluttering and letting the imagery shine.

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